Adorn Opens New Division Store

adorn-7Portland’s Fashion Week featured many bright lights of the design scene. I attended a preview of Adorn‘s new second location at 3366 SE Division, which opens on October 3rd. They will have a Grand Opening Party on October 16 from 6-9 pm. featuring giveaways throughout the event, cocktails by RAFT Syrups and Northwest Distillery, bites from some of Division’s hottest restaurants, a trunk show with exclusive Henry and Belle and Fidelity Denim styles and exciting raffle prizes from its Division St. neighbors.

Adorn focuses on brands that source and produce responsibly and sustainably. The Division Street store includes the largest denim collection in Portland and tempting displays of jewelry and accessories. Browsing the styles from Prairie Underground, Nikita, ecoSkin and more I was happy to see sizing up to 16 or XL.

Adorn offers personal styling. “This beautiful new space allows us to focus on what sets Adorn apart,” says owner Nicole Whitesell. “We’re all about style for real life. We love working with our customers one-on-one to help them find the pieces that work for their lifestyle and their body. Now we’ll be able to work with customers in advance by phone and email and style selections for them before they even walk in the door. I’m thrilled to be able to offer this amazing shopping experience for our clients.”

Whitesell opened Adorn on Fremont in 2008, and her online store tempts customers nationwide with sales tax-free shopping. Her husband Ethan handcrafted many of the fixtures in both boutiques.

The space was comfortable to browse and the fitting rooms were spacious with a beefy curtain for privacy. Customers enjoyed posing in their new fashions against photo-ready backdrops.

I was tempted by several designs, but realized I could use the personal styling services to choose the best. I loved the accessories and took home a great lulu Fierce necklace, which is handcrafted in Portland by Lacey Arnett.

Adorn’s two locations are at 4120 NE Fremont St., and at 3366 SE Division St. in Portland. For more information, please visit and follow them on Twitter @shopadorn, Facebook at Adorn and Instagram @ShopAdorn.